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Insights

Practical notes on themes, UX, WordPress and Shopify.

Guides and ideas for businesses that want a better website without turning every decision into a major redesign project.

Practical notes on themes, UX, WordPress and Shopify.
How to speed up WordPress without breaking the editing workflow
WordPress

How to speed up WordPress without breaking the editing workflow

A practical checklist for improving performance while keeping the site manageable.

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Shopify conversion UX: what to improve before adding more apps
Shopify

Shopify conversion UX: what to improve before adding more apps

A framework for product discovery, product pages and cart flows before installing more tools.

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How to choose a theme without designing yourself into a corner
Themes

How to choose a theme without designing yourself into a corner

What to evaluate in structure, responsive behavior and customization before buying a theme.

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A better Elementor setup: global styles, containers and reusable patterns
WordPress

A better Elementor setup: global styles, containers and reusable patterns

How to keep Elementor sites consistent as the page count grows.

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Product page hierarchy for products that need explanation
Shopify

Product page hierarchy for products that need explanation

A content hierarchy for ecommerce products where customers need more context.

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What website maintenance should actually include
Support

What website maintenance should actually include

A practical maintenance scope covering updates, backups, monitoring and improvement work.

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